On January 22nd Facebook finally rolled out external conversion tracking across all ad accounts. This was a huge step since it allows businesses to track when a Facebook ad generates a lead, or revenue for them, allowing them to justify the expensive of the ads.

I won’t tell you how to install the tracking code or go through all the details since Facebook has done a good job of that here, but I will tell you

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Mark Zuckerberg has just announced a new pillar of Facebook “Graph Search”. He stressed that this new tool is not web search but instead it allows people to search through the Facebook network to find information that’s relevant for them.

Whether you’re looking for “my friends in Toronto” or a restaurant there that your friends may recommend, Graph search is the answer for you. You can even go so far as (an example by Zuckerberg states) search for things such as

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If you’re looking for how to ban someone from a Facebook business page then please click here.
If you’re looking for how to block someone from viewing your personal Facebook profile page then you’ve come to the right place.

There are three options to limit what someone can see on your profile page (hide your photos, posts, etc.) and blocking them from posting to it

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With Facebook Timeline, pages can now like other pages and interests and those likes show up on their page as shown to the left.

For some reasons removing or adding them isn’t very intuitive so I’ve created this tutorial to help page owners out when trying to add new likes, or remove ones they no longer like.

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Facebook is now featuring different types of ads which incorporate a question/poll into the ad (see right).

I saw this once before but stupidly answered the question and changed the page instead of taking a screenshot like I did this time.

This ad was a little different from the last time I saw it a few months ago. This one was for a company (The Contented Web) whereas the one I saw initially was from Facebook and asked which of two ads I preferred.

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If you have a website then you want to make sure that it’s being promoted with Pinterest. It’s a great way to tap into the social world and have them spread your content for you.

As any marketer will tell you, it’s important to be able to track your progress on social media outlets like Pinterest so you can be sure they’re working for you and you’re having as much impact as possible. On many sites this can be difficult due to url shorteners, but thankfully on Pinterest that doesn’t come into play.

Seeing who’s pinned content from your site is actually quite easy simply go to the url

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