Google Experiments – Are they accurate?
Last year Google discontinued their Website Optimizer service in favor of “Experiments” which resides within Google Analytics under the content tab. Both options were intended for you to compare different website layouts to see which converted best. The fact that Google offers experiment services like this free of charge is incredible. As with most Google products I assumed that Experiments would work correctly, but after some changes where the analytics didn’t match up with experiment results I decided to do a test. The...
read moreThe Solution to WordPress Asking for FTP Connection Information
The Problem… Are you being asked by WordPress for FTP information every time you try to install a new plugin, update a plugin, or install a new WordPress theme? This may look familiar… “Connection Information To perform the requested action, WordPress needs to access your web server. Please enter your FTP credentials to proceed. If you do not remember your credentials, you should contact your web host.” The reason for this problem is that every time WordPress makes changes like updates to your website it’s...
read moreTop 4 Digital Predictions for 2013
2012 was an interesting year for many people in the marketing industry. Search engine giant Google rolled out its infamous Panda and Penguin algorithm updates which sent shockwaves throughout businesses across the world; and social media pounced onto the scene out of no-where, affecting how consumers communicate with companies. Apple, Facebook, Microsoft and Google all pushed the boundaries of their respective areas, but what will 2013 hold for the industry? Well, we’re already a couple of months in and already there have been some big...
read moreHow to View Facebook Ad Conversions & How it Could be Improved
On January 22nd Facebook finally rolled out external conversion tracking across all ad accounts. This was a huge step since it allows businesses to track when a Facebook ad generates a lead, or revenue for them, allowing them to justify the expensive of the ads. I won’t tell you how to install the tracking code or go through all the details since Facebook has done a good job of that here, but I will tell you how to actually see your conversions in the ad dashboard since Facebook doesn’t explain that. Once you’ve setup the...
read moreGoogle Pagerank Update on Jan. 25 2013?
On Jan. 25th I saw an update of some toolbar pageranks which reverted back on Jan. 28th. The changes seen were on 2 sites which I follow closely. Unfortunately I can’t tell how widespread the changes were since PR is no longer indicative of quality so I don’t actively track it across many sites. The last update was Nov. 8th 2012 so the timing seems to fit but it’s strange that I haven’t heard ANY chatter about it. Typically with a pr update however you end up with people complaining about it in all of the forums and...
read moreFacebook Graph Search Released
Mark Zuckerberg has just announced a new pillar of Facebook “Graph Search”. He stressed that this new tool is not web search but instead it allows people to search through the Facebook network to find information that’s relevant for them. Whether you’re looking for “my friends in Toronto” or a restaurant there that your friends may recommend, Graph search is the answer for you. You can even go so far as (an example by Zuckerberg states) search for things such as “My friends who live in palo alto,...
read moreHow to Block Someone from Your Facebook Profile
If you’re looking for how to ban someone from a Facebook business page then please click here. If you’re looking for how to block someone from viewing your personal Facebook profile page then you’ve come to the right place. There are three options to limit what someone can see on your profile page (hide your photos, posts, etc.) and blocking them from posting to it. The first option will also remove the person from your friends list and not allow them to become your friend, the second option will block your profile page from...
read moreDynamic Marketing Strategy – Don’t Write Anything in Stone!
In business as in life, you need to be prepared for anything. Things can change in the blink of an eye and you need to be ready to adapt. The Internet in particular makes things happen much more quickly than ever before. Internet marketing also makes up a larger share of most marketing budgets than ever before, and that’s why it’s so important for your marketing strategy to be dynamic rather than static. You should never write anything in stone, or you’ll be kicking yourself later. Here are some things you need to prepare for in your...
read moreMarketing to Silver Surfers
Recently my elderly father bought himself a new mobile. He strode, sorry wrong verb, he’s old. He shuffled nervously, into a gleaming temple where products aren’t so much on show as implied by bright colours and a lot of chrome. His entrance appeared to provoke a tangible sense of horror in the youthful sales assistants, three of whom managed to get away leaving one bewildered young man facing the slightly wary, watchful but relatively innocent and wrinkly face in front of him. I’d positioned myself in a secluded vantage...
read moreError Updating WordPress to Version 3.5
WordPress just released their most recent version of their CMS – version 3.5. A lot of people are experiencing problems with updating and when they do update they’re unable to access the back-end of their website. Instead what they see when they visit theirsite.com/wp-admin/ is a blank page with an error message at the top saying…. Fatal error: Call to undefined function get_home_path() in [insert your site path here]/public_html/wp-admin/includes/misc.php on line 128 Most of the reasons that would cause this to happen are...
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