Last year Google discontinued their Website Optimizer service in favor of “Experiments” which resides within Google Analytics under the content tab. Both options were intended for you to compare different website layouts to see which converted best.

The fact that Google offers experiment services like this free of charge is incredible. As with most Google products I assumed that Experiments would work correctly, but after some changes where the analytics didn’t match up with experiment results I decided to do a test.

The Problem…

Are you being asked by WordPress for FTP information every time you try to install a new plugin, update a plugin, or install a new WordPress theme? This may look familiar…

“Connection Information

On January 22nd Facebook finally rolled out external conversion tracking across all ad accounts. This was a huge step since it allows businesses to track when a Facebook ad generates a lead, or revenue for them, allowing them to justify the expensive of the ads.

I won’t tell you how to install the tracking code or go through all the details since Facebook has done a good job of that here, but I will tell you

On Jan. 25th I saw an update of some toolbar pageranks which reverted back on Jan. 28th. The changes seen were on 2 sites which I follow closely. Unfortunately I can’t tell how widespread the changes were since PR is no longer indicative of quality so I don’t actively track it across many sites.

Mark Zuckerberg has just announced a new pillar of Facebook “Graph Search”. He stressed that this new tool is not web search but instead it allows people to search through the Facebook network to find information that’s relevant for them.

Whether you’re looking for “my friends in Toronto” or a restaurant there that your friends may recommend, Graph search is the answer for you. You can even go so far as (an example by Zuckerberg states) search for things such as