2012 was an interesting year for many people in the marketing industry.
Search engine giant Google rolled out its infamous Panda and Penguin algorithm updates which sent shockwaves throughout businesses across the world; and social media pounced onto the scene out of no-where, affecting how consumers communicate with companies.
Apple,...
On January 22nd Facebook finally rolled out external conversion tracking across all ad accounts. This was a huge step since it allows businesses to track when a Facebook ad generates a lead, or revenue for them, allowing them to justify the expensive of the ads.
I won’t tell you how to install the tracking code or go through all the...
On Jan. 25th I saw an update of some toolbar pageranks which reverted back on Jan. 28th. The changes seen were on 2 sites which I follow closely. Unfortunately I can’t tell how widespread the changes were since PR is no longer indicative of quality so I don’t actively track it across many sites.
The last update was Nov. 8th 2012...
WordPress just released their most recent version of their CMS – version 3.5.
A lot of people are experiencing problems with updating and when they do update they’re unable to access the back-end of their website. Instead what they see when they visit theirsite.com/wp-admin/ is a blank page with an error message at the top...
Last year Google discontinued their Website Optimizer service in favor of “Experiments” which resides within Google Analytics under the content tab. Both options were intended for you to compare different website layouts to see which converted best.
The fact that Google offers experiment services like this free of charge is incredible. As with most Google products I assumed that Experiments would work correctly, but after some changes where the analytics didn’t match up with experiment results I decided to do a test.
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